The call to action in this Operation Homefront piece is to send a text message, which automatically donates $5 through your cell phone company. I think this is a great way to promote donating. There is no fumbling with getting your credit card out. With all the advancements in technology, we live in an age where we thrive on instant gratification. I think more people would be inclined to donate with this feature. They have also provided a website and Facebook page to go to for more information. The cute family picture adds a little aww factor to the cause.
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